With the continuous development of the economy, the packaging of products on the retail market has become more and more exquisite. Merchants have used gorgeous packaging to attract consumers' attention and to make full use of expensive shelf space and display space. Some well-known brand products have very high requirements for the design of packaging products. They hope that the appearance of the products should have a high degree of consistency, and they must be completely faithful to the brand's own colors.
There are many reasons that the flexo printing industry is required to continuously improve the printing quality, such as the increase of the supermarket supply chain, the merger of numerous retailers, the purchasing power of consumers, and the high-quality packaging products produced to satisfy the market appeal of brand-name products.
Brand companies must improve their product image to ensure that customers can distinguish their products from many similar products and thus stand out in the fierce competition. As a result, there has been a growing demand for display packaging market. Display packaging refers to the appeal of product appearance, bright colors, and packaging products that can better reflect the contents of a package with a certain printing process. The debate over product packaging depends on consumers' tastes, habits, and styles, which encourage supermarkets to provide more products to the general public at lower prices. The market needs new tastes, product types and more attractive product packaging to promote people's consumption.
Corrugated boxes play a new role in the ever-increasing product packaging. Display shelves can enhance people's brand awareness of a product. Corrugated cartons (Types B, E, and F) are increasingly being used as packaging materials for products, increasing opportunities for increasing branding and marketing.
The fierce competition from secondary packaging and reusable packaging products has caused competition among packers. As a result, the number of corrugated cartons that are purely used for transportation has been declining. Typical markets for reusable products include: fresh fruits, daily necessities, flowers, vegetables and fresh meat.
The main growth areas of corrugated boxes are in the pet food, wine boxes, beverage containers, mineral water, food service and cosmetics industries. In these areas, corrugated boxes are used as a marketing tool to promote the application of white-faced corrugated paper and the finest corrugated paperboard.
In addition to the role of transportation, corrugated boxes are also used to shape the brand of goods. The market demands that packers provide unique packaging solutions and minimize product costs throughout the entire production chain. In order to win the fierce competition, packagers need to provide unquestionable quality service, careful and thoughtful care, and improved print quality. In this competitive era, only suppliers who care about customers can win market share.
In contrast, the brown box (kraft corrugated paper) is regarded as a daily product. The cost of raw materials, major employee input, and the use of resources are several important factors in maintaining competitiveness in this market. Only the lowest cost suppliers can win.
With the decrease in the amount of paper used in corrugated boxes and the increase in the use of white-faced corrugated paper, the market demands new plate-making systems to better meet the new demands of ever-increasing print quality. The use of new software in color separation, the demand for digital media and larger format media are some of the clear trends in this market.
